It all started with an idea: How do I combine my job and my passion? As a trained offset printer (new German: media technology printing with a focus on sheet-fed offset) and typesetter (new German: media designer with a focus on print), a motorcycle magazine was a natural fit.
But bringing a "normal" motorcycle magazine onto the market in 2011, in economically not particularly booming times, was doomed to failure from the start.
The competition from established magazines was too great. They ranged from low-budget to "Playboy price level" and were more or less well established on the market.
Winter 2011 - The Idea
In the winter of 2011, the idea of creating a magazine specifically for the GS:Motorrad faction came to me. However, negative experiences with lawyers sending cease and desist letters on the Internet hampered my plan. Without the blessing of BMW Motorrad, not a single GS Motorrad magazine will be launched. So I contacted BMW Motorrad and after waiting almost three months, I received a "congratulations email" about the idea from the BMW Motorrad press department.
Thus, BMW Motorrad gave its “blessing” to the GS:MotorradMagazin project.